Land Rover plans to complain to Chinese officials about a close copy of its EVOQUE SUV that broke cover at the Guangzhou Motor Show in China last week, according to Autocar.
The X7 SUV, presented by Chinese automaker Landwind, bears more than just a passing resemblance to the Evoque, right down to the font and the positioning of the lettering on its hood.
Jaguar Land Rover CEO Dr Ralf Speth said: “The fact that this kind of copying is ongoing in China is very disappointing. As a company we have invested heavily in China with our joint venture partner Chery.”
“That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.”
Jaguar Land Rover recently opened up a £1 billion factory in China as part of a venture with local company Chery.
While the Evoque is priced from around $95,000 in China, the LandWind X7 will go on sale later this month for just $22,000.
The X7 is powered by a 188hp 2.0-litre turbocharged four-cylinder engine, mated to a six-speed manual or an eight-speed automatic gearbox.
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